Hi! I’m Roberto Mauleón 👋

I am a passionate Product Manager, proudly Mexican with more than 8 years of experience merging my two great passions: design and behavioral economics.

This knowledge has allowed me to empathize, understand and conceptualize according to human needs, focusing on the creation process to achieve a common understanding between business and technology, which has resulted in the development of successful products that improve people's lives.

Throughout my career, I have worked on a wide range of challenging and varied projects, including e-commerce, business and personal credit and debit accounts, payment processors and aggregators, KYC/KYB creation and automation, among others. My ability to visualize and articulate complex concepts has been key to the success of many of my projects.

When designing aside, in my free time I like to disconnect in a museum 🏛 or with my friends playing video games 🎮.

My Product vision

Data Driven

In my work, I research and use data to understand people's needs and product growth needs, always keeping a focus on accessibility and inclusion.

Inclusive

Approaching projects from a more human perspective ensures equity and reduces the gap in technological and financial accessibility in the most vulnerable sectors of society.

Accessible

It is important for me to understand and help people, creating solutions that remove barriers to interact with products.

My experience

Product Manager

2022 - 2023 • Mexico

Hola Cash

  • Analyzed and optimized the 3-D Secure protocol flow to reduce user friction.

  • Defined and generated financial metrics dashboards for tracking key performance indicators (KPIs).

  • Implemented a data analysis strategy to collect and analyze user behavior data in Google Analytics, Aplitud and Metabase.

  • Defined flows and processes for the adoption of new users in the payment platform.

  • Conducted user research and gather feedback to identify behavior patterns and purchase trends. in a 15% increase in conversion rate.

Product Manager

2021 - 2022 • Mexico - Colombia

Elenas

  • Evaluated and optimized the purchase flow by simplifying the process, which resulted in a 30% decrease in cart abandonment an a 25% increase in conversion rate.

  • Implemented a real time order status tracking to improve transparency and communication with users. reduced purchased-related support tickets by 12%.

  • Analyzed post-sale processes to identify user issues and improvement functionality. Resulted in a reduction of order cancellations by 10%.

  • Analyzed user behavior patterns to implement personalized promotions and discounts. Reducing promotional costs by $50k.

  • Led an investigation to identify the accessibility barriers of payment methods in Colombia and Mexico.

Intern Product Manager

2019 - 2021 • Mexico

Albo

  • Defined, developed, and implemented improvements for the acquisition of over 100,000 clients.

  • Understanding and conceptualizing Fintech Law compliance in the acquisition process.

  • Created and defined the process and services of progressive KYC to reduce churn by 25%.

  • Created, defined, and documented multiplatform acquisition process to ensure consistent user experience across all channels.

Product Designer

2018 - 2019 • USA

Creative Propulsion Labs

  • Design UX flows for new users

  • Implementation and production plan

  • Design definition, develop and marketing processes

  • Research and UX analysis

  • Creation, definition, and documentation of a completely new products

  • Creation of user experience for applications, e-commerce and stock platforms

UX/UI Designer Consultant

2017 - 2018 • USA

Mellow Consulting

  • Consulting for the creation of user experience through research and data analysis

  • User assessment and information architecture

  • Creation of layout design, prototyping, interaction guides and design systems

  • Brand and concept creation

Sr. Product Manager

2023 - Currently • Mexico

Unico

  • Lead research, definition, and development of MVPs for new features, resulting in an increase in the fraud detection product portfolio

  • Conducted extensive research and analysis of user needs to enhance core product offerings.

  • Defined the strategic direction, conducted market and user research, and oversaw significant enhancements for the B2B platform

  • Continuously monitored and analyzed user experience metrics to drive iterative improvements and optimize platform usability/engagement.

Say hello.

I'm always interested in new ideas, opportunities or hearing what you're working on, so drop us a message and say hello.